This Guy FITNESS &
It was actually started many years before that, but that is when he combined all his sites into one and relaunched TheMaleForm as we know it today. The site was born out of frustration of having nowhere to show his work. There were no magazines, besides porn, that would publish full frontal photography and so his showcase website developed. Gradually he invited other photographers to be a part of it an he now has a bit more free time to work on his book projects and fine art prints. He currently has 3 published photobooks and the 4th one is due out at the end of the year.